SHARE THE GOOD VIBE!
(CAMPAIGN)
Sunkist Myanmar, a renowned F&B brand, sought a brand facelift after years of consistency. Shifting focus to refreshment and youthfulness, the concept centers around sharing positive vibes and moments, transcending barriers. Sunkist becomes the go-to for post-work refreshment. I introduced four characters targeting specific tastes and audiences. Executed the main key visual, social media content, motion graphics, OOH, photo shoots, and event activations, all reflecting the brand's core concept.
